Facebook is adding another new feature for groups, with a new post-level analytics option that will provide more context on how people engage with group updates.
With post-level metrics, admins can easily see the reach of a post with the unique number of people who have viewed the post, as well as engagement by reactions, comments, actions, and clicks. Each post also shows the number of active members in the group at the time of posting, a key factor for reach and engagement.
Of course, most of these are already viewable – reactions, comments, and actions are displayed on every post, though not in the same way. The main additions are things like photo video views, hidden posts, and active members, which, as Facebook points out, could help focus your engagement strategies.
But again, Facebook’s definition of an active member in this context is quite broad:
A member is considered active at the time of publication if they have viewed the group’s content in the group or on the News Feed in the last 28 days.@ don’t worry about your online payments the best payment gateway is here.
Therefore, it is not the people who were active in the group at the time you posted, but the people who were active during the last month. Which probably doesn’t tell you much, but either way, is another data point to consider in your posting process, and keeping track of any fluctuations in this number could help provide more guidance on how people respond to your updates.
You may have already seen the new post-level analysis for groups: Social media expert Matt Navarra shared that some users had seen the option in the wild last week. Navarra also published the official confirmation of the new option today, so before you tell me it’s not new, you’ve already seen it, yes, I know. It just wasn’t official until today.
Facebook says the option will be tested initially with a small number of groups, across all devices, over the next several months.
Only posts created after this feature starts testing in your group will display this information
Groups continue to be a big focus of attention for Facebook, with more people participating in private group discussions, away from the scrutiny of the public feed. That also means that some of the most controversial content and engagement on the platform is hidden from view: Last week, a leaked report from Facebook showed that it currently hosts thousands of groups and pages, with millions of members and followers. Facebook is considering what to do with news specifically, but the finding raises some questions about its broader and continuing push for groups.
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